Upfront week is officially over. In case you missed any of the dog-and-pony shows, don't worry; we've got you covered.

This year’s TV Upfronts buzzwords are in: performance, dynamic, AI and fandom We explain why this quartet of phrases wove ...

Upfront week is over. Publishers flexed their ad performance muscles at media buyers all week long to appeal to compete for ...

Advertising agencies have invested millions of dollars into their own AI-powered platforms – and apparently, it's making a ...

Another TV upfronts season is in the books. Please send your condolences to Senior Editor Alyssa Boyle and Associate Editor ...

I’ve been ruminating lately on green shoots that may finally be breaking through. Not spring flowers, mind you, but original ...

LLM environments introduce new dimensions to brand safety and suitability. Understanding them is the starting point for ...

Discovery used its upfront stage to announce two new ad measurement efforts, including that it’s joining a CAPI-focused ...

Campaign reports look different these days; does Meta deserve our attention?; and YouTube tries to prove its versatility.

Bloomberg produces hours of live content a day, and it’s shifting its contextual targeting focus beyond standard display ads ...

TelevisaUnivision and Disney took over Day Two of upfronts week in New York City on Tuesday, and the through line was data quality. Unsurprising, since performance was also a major theme at POSSIBLE ...

Netflix expands its ad ambitions with new programmatic tools; OpenAP pushes cross-publisher CAPI measurement for TV ads; ...