M+C Saatchi Group Middle East has announced the appointment of Lana Bdeir as Chief Growth Officer, who will focus on ...
In today’s agency landscape, creativity gets you to the table; but only mastering both sides of the pitch gets you the ...
Performance marketing has crossed a threshold. It is no longer a supplemental tactic or a test-and-learn channel.
WonderEight’s Boudy Nasrala explains why Saudi Arabia is no longer just a market for brands to enter with campaigns, but also ...
Nominated by Sanjiv Swain, Senior Vice President – Marketing: It’s my pleasure to nominate Karen. She doesn’t just execute, she understands the nuances between brands and audiences. Karen has an ...