And after a week at POSSIBLE, with 7,500 marketing and media executives convening in Miami Beach, that tension between the abundance of innovations and tools and the need to focus was difficult to ...

The opportunity isn’t to fight the system. It’s to understand it so deeply that the ease of the interface never replaces the rigor of the strategy. We need a shift toward building a point of view ...

AI is rapidly transforming the practice of healthcare, and the ways in which consumers seek health information. For the healthcare industry, AI moved from pilot to mainstream physician usage in 2026.

On today’s episode, we’re joined by Steve Biddle, Chief Commercial Officer at Zitcha. With a career spanning Walmart, Meta, and now one of retail media’s leading orchestration platforms, Steve brings ...

In this episode of Modern Marketing and Measurement, I’m joined by Laura Forester, Head of U.S. Brand Strategy at Gravity Global, for a conversation that brings marketing back to what actually matters ...

On this episode of AI: Machine-Made Marketing, we sit down with Nick Valenti, CEO of Mādin, to unpack why AI isn’t replacing creativity — it’s raising the bar for what actually matters. Nick explains ...

Do you remember when a typical bag of plain M&M’s didn’t have blue candies inside it? The plain M&M’s colors were brown, orange, red, yellow, green, and tan up until the mid 1990s. Yes, you read that ...

In the end, my take on Kellogg’s strategy is that it is a great idea for this moment in marketing, authentic to the brands, and offers a great creative canvas, but Kellogg’s should start planning what ...

Branding is the number one priority of European marketeers. Welcome attention to a vital source of business value that’s under pressure. Brands are struggling. Numerous articles and surveys have ...