Gucci creative director Demna unveiled his first Cruise collection for the brand in a show staged between Broadway and Seventh Avenue, with the action simulcast on the surrounding digital billboards, as reported by Reuters. The lineup leaned into glossy tailoring and everyday pieces that Demna positioned as Gucci’s new foundation wardrobe.

Tom Brady turned his hand to modeling in New York on Saturday night, taking center stage and walking the Gucci runway in Times Square decked in a leather outfit.

Kim Kardashian has once again found herself under scrutiny over her fashion choices after stepping out at the Gucci Cruise 2027 show in New York City on May 16. The reality star made a grand entrance in Times Square over the weekend,