It's the year of GTA6. The game has an exclusive PlayStation marketing deal. Call of Duty is also not launching on PS4 this ...

Big changes.

Xbox has been rebranded as, er, XBOX. No, that's not me shouting at you, but is, in fact, how the company may be branding ...

Today, I’m not bringing you the big news, but I sure am bringing you the BIG news, because Asha Sharma, the CEO of XBOX (more ...

Xbox or XBOX? CEO Asha Sharma asked nearly 20,000 fans that question in a recent poll, and their preference for the title of ...

The Xbox CEO asks if fans want to change the console's name amidst a number of other branding changes enacted since she took ...

Microsoft has officially rebranded Xbox to XBOX after a fan poll led by CEO Asha Sharma favored the change, even renaming its ...

Earlier this week, Xbox CEO Asha Sharma put the following question to fans on social media: "Xbox" or "XBOX"? Out of the 19,176 votes cast, all caps XBOX was the clear winner with 64.8% of the total.

The use of all caps for Xbox is a return to original form, though. Microsoft’s first Xbox logo for its console was all caps, ...

This year marks the 25th anniversary of the original Xbox, which was launched by Microsoft in 2001. The Xbox name has been ...

A simple usage of caps lock seems to signal a new era for Xbox... sorry XBOX ...