Forza Horizon 6 has become the biggest early access launch in series history, Microsoft has confirmed. The open-world racing ...
The Xbox CEO asks if fans want to change the console's name amidst a number of other branding changes enacted since she took ...
Xbox Game Pass is an online gaming service for Xbox and PC game platforms. Play new games on day one. Plus, enjoy hundreds of ...
New Xbox CEO Asha Sharma has retired the 'Microsoft Gaming' brand and outlined her plans to reset Xbox after years of turmoil ...
Xbox has been rebranded as, er, XBOX. No, that's not me shouting at you, but is, in fact, how the company may be branding ...
Microsoft has officially rebranded Xbox to XBOX after a fan poll led by CEO Asha Sharma favored the change, even renaming its ...
The CEO shared the update following a social media poll, where she asked fans to choose between the standard Xbox and its ...
Microsoft’s new gaming CEO has seemingly rebranded Xbox for the second time in weeks. Earlier this week, Asha Sharma polled fans on her X account about whether Microsoft’s gaming arm should be known ...