Multi-location brands are facing a fundamental shift in how customers discover businesses. According to the Birdeye State of ...

This rabbit hole – Instagram reel to Drive to Survive to becoming a full blown fan – is remarkably consistent across Pune’s ...

Building a clear, current view of what’s shaping the market is on ongoing process, requiring an intentional mix of tools, ...

Tessa Lyons, Instagram’s vice president of product, told audiences at Scalable Summit that short-form videos may not “be ...

Before social media, Mother’s Day celebrations were mostly limited to family gatherings and local traditions. However, with ...

"Millennials versus Generation Z (Gen Z)" marketing posts are gaining traction on social media. Several brands and ...

As part of the trend, brands are showing how they would advertise to millennial and Gen Z audiences, with the latter containing many more emojis.

Meltwater, the global leader in actionable intelligence for PR, Communications and Marketing teams, today announced its 2026 Mid-Year Product Release, designed ...

Alex Mona, a University of Iowa graduate student, has at least 10 rewards apps downloaded on her phone.  “I feel like if I ...

Is it me, or has social media marketing become an exercise in shouting? Marketers often seem to chase trends simply because ...

Campaign Middle East rounds up the latest updates on social media and content and streaming platforms from April 2026.