Insurance companies spend millions recruiting agents. Many still lose half of them within the first year. That number should set ...

Workera, the AI agents company powering the skills intelligence layer for the enterprise, today introduced Ambient, an always-on capability measurement agent with AI-personalized coaching for ...

Binary measurement preserves margin and lets late-arriving impressions claim credit they may not deserve. We need a new ...

Marketing teams can effectively track the performance of a campaign by monitoring the metrics closely aligned with core ...

Voker, the agent analytics platform for AI product teams, has announced the disclosure of $2.2 million in pre-Seed funding ...

MCP is an open standard that lets AI platforms connect to external data sources in real time. With this integration, marketers can surface Measured's cross-channel performance data - including ...

New framework and platform capabilities help CIOs turn AI agents from fragmented experiments into governed production systems with measurable business impact Work AI leader Glean today introduced its ...

Work AI leader Glean today introduced its enterprise Agent Development Lifecycle (ADLC), a new framework and set of platform capabilities designed to help enterprises systematically deploy AI agents ...

The Cloudflare Agent Readiness Score is a real shift. The composite number is also the wrong thing to optimize for. Here's ...

WBD used its upfront stage to announce two new ad measurement efforts, including that it's joining a CAPI-focused initiative ...