As a kid, finding a toy in your cereal was like striking gold. Plenty of us share memories of fixing our breakfast cereal and beaming with excitement as a fun little toy topples out of the box. It’s ...
If you’ve missed rooting around in a cereal box for a toy, you’re in luck. WK Kellogg Co. said Thursday it’s including toys with some of its breakfast cereals for the first time in more than a decade.
The time-honored tradition of scouring a new cereal box in search of a prize is coming back to the breakfast table. WK Kellogg Co. is partnering with Disney ahead of the release of Toy Story 5 this ...
Forbes contributors publish independent expert analyses and insights. Josh Weiss is a writer covering the nexus of pop culture and Judaism. With Pixar’s Toy Story 5 fast approaching its theatrical ...
Copyright 2026 The Associated Press. All Rights Reserved. Copyright 2026 The Associated Press. All Rights Reserved. This is a display of Kellogg’s Froot Loops in a ...
Toys in cereal boxes are making a comeback. To celebrate the June 19 release of "Toy Story 5," Kellogg's is releasing a limited number of cereal boxes with toys, spoons and trading cards inspired by ...
Nothing says nostalgia quite like digging through a cereal box and finding a treasured toy inside. Kellogg's is on a mission to bring that morning magic back. For the first time in over a decade, ...
WASHINGTON — Kellogg’s is putting playable toys back inside cereal boxes for a limited time. Surprise cereal box toys used to be a routine offering, but faded away over time. This nostalgic return is ...
Kellogg’s is bringing back a cereal box staple for the first time in years, tying it to one of 2026’s biggest movie releases. The company confirmed it will reintroduce toys inside select cereal boxes ...