As a kid, finding a toy in your cereal was like striking gold. Plenty of us share memories of fixing our breakfast cereal and beaming with excitement as a fun little toy topples out of the box. It’s ...

Toys in cereal boxes are making a comeback. To celebrate the June 19 release of "Toy Story 5," Kellogg's is releasing a limited number of cereal boxes with toys, spoons and trading cards inspired by ...

Toy-filled boxes return for the first time in over a decade. The time-honored tradition of scouring a new cereal box in search of a prize is coming back to the breakfast table.

WASHINGTON — Kellogg’s is putting playable toys back inside cereal boxes for a limited time. Surprise cereal box toys used to be a routine offering, but faded away over time. This nostalgic return is ...

From their 1939 debut as a Kellogg’s kitchen experiment to today’s endless flavor mashups, Rice Krispie treats have become a beloved no-bake classic. Whether you stick to the gooey original or get ...

Nothing says nostalgia quite like digging through a cereal box and finding a treasured toy inside. Kellogg's is on a mission to bring that morning magic back. For the first time in over a decade, ...

Forbes contributors publish independent expert analyses and insights. Josh Weiss is a writer covering the nexus of pop culture and Judaism. With Pixar’s Toy Story 5 fast approaching its theatrical ...

If you’ve missed rooting around in a cereal box for a toy, you’re in luck. WK Kellogg Co. said Thursday it’s including toys with some of its breakfast cereals for the first time in more than a decade.

Which category is the right investment choice for you? Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative ...