Lesson 2 of the makeup lesson series with Phan Tran focuses on creating a Douyin-inspired makeup look step by step. This lesson emphasizes techniques for achieving glowy skin, doll-like eyes, aegyosal ...

Try easy lower lash eyeliner looks with simple steps for a soft, defined finish. A quick beauty tutorial for everyday eye ...

Pearhaus founder Sandy Huang is growing her Vancouver-based lash brand through viral Instagram content, tutorials and ...

There's a new beauty trend turning heads, and it might just be the easiest way to serve revenge without saying a word. Here's ...

The Hollywood star’s image, and how she crafted it, remains as relevant as ever ...

Marc Jacobs Beauty is back, but not as a replica of its 2010s heyday. Like the heroine of a classic ’90s makeover montage, ...

Bright colours and packaging, and celebrity endorsements make L’Oréal’s brands a hit with young women ...

This tutorial is a breeze to follow. After completing your daily skincare routine, even out your skin tone with a tinted moisturizer. Apply it all over your complexion like your regular moisturizer, ...

When it comes to making everyday life look effortlessly chic without breaking the bank, few influencers do it better than ...

To celebrate the 30th anniversary of Best of Beauty, 30 of our past and present ‘Allure’ staff members share their top beauty ...

Marc Jacobs teams up with Coty Inc. for a fresh iteration of his beauty brand, marking a new chapter following WHP Global and ...

From the creators of the revenge dress and the revenge haircut comes…revenge eyeliner. If you somehow haven’t heard of the revenge dress — or better yet, worn one yourself — here’s a little history ...