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MCP is an open standard that lets AI platforms connect to external data sources in real time. With this integration, marketers can surface Measured's cross-channel performance data - including ...

Compact testing device combines instant jump metrics with integrated athlete management and data sharing through the ...

What's the next revolutionary training tool for cycling after heart rate straps and power meters? These 3 have huge potential ...

Publishers have spent years stuffing bid requests with more signals without knowing which ones actually move the needle. Amazon Publisher Services wants to change that. At its annual summit on ...

Globe Telecom's 917Ventures partner Netopia AI to validate Predikta, an AI platform that simulates audience behavior to predict marketing campaign performance.

Marketing teams can effectively track the performance of a campaign by monitoring the metrics closely aligned with core ...

Media measurement provider Measured launched an MCP integration that allows brands to ask AI platforms how their media is ...

Bruker gains attention after stronger quarterly results, resilient research tools demand, and steady life sciences sector momentum.

Tool innovation is one of the fastest, most practical levers to improve construction labor effectiveness. Press fittings have become a go-to joining method, delivering faster, more consistent ...

Earlier this week, Rep. Alexandria Ocasio-Cortez (D-N.Y.) called for federal investigations into the environmental impact of ...

Clean backups can restore dormant malware; MSPs now require isolated, telemetry-driven ransomware recovery testing under NIS 2.