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With billions watching, brands are asking whether the World Cup is advertising's next big opportunity.

Swift is not alone: Actor Matthew McConaughey trademarked “alright alright alright,” his memorable line from “ Dazed and Confused ,” to protect it from being used in AI-generated content.

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Amy Leverton, founder of Denim Dudes, describes how Gucci designer Demna is bringing Y2K sexiness back in an unapologetic way.