If you think you know the cereal aisle inside out, think again. There's much more to the history and inner workings of our go ...

TOKYO (AP) — The packaging on some snacks in Japan is turning a somber black-and-white, as the war in Iran disrupts the ...

This story is part of the Iconic Brands series, a USA TODAY network project showcasing the companies and brands that helped shape the nation's identity, economy and culture. The series celebrates ...

Cereal mascots have changed as brands respond to shifts in design, advertising, and audience expectations. Many characters have been simplified to fit modern packaging and digital screens, where bold ...

Jan 19, 2026; Miami Gardens, FL, USA; Miami Hurricanes mascot Sebastian poses with cheerleaders and marching band during the CFP National Championship college football game at Hard Rock Stadium.

The year 2026 has been a great year for those who love mascots. The Winter Olympics gave the world Tina and Milo—two cuddly stoats who saw their plush replicas fly off the shelves in Italy and beyond.

Turns out, we may all be committing a major breakfast faux pas. Etiquette expert William Hanson has revealed the “proper” way to eat cereal – and it surprisingly involves using not one utensil, but ...

Cereal has earned a reputation as little more than sugar in a box. Bright mascots, candy-like flavors, and heavily sweetened cereals have shaped how many people think about breakfast. But the story is ...