As third-party cookies lose their grip on digital marketing and privacy regulations tighten, marketers haven't lost data; ...
The platform is a framework for calibrating between marketing mix modeling, multi-touch attribution and ad platform data. Modern marketing measurement is shifting beyond fragmented attribution models ...
As retail media spend races toward Rs 30,360 crore in 2026, Indian brands are discovering that the most dangerous number in ...
In this Q&A, Yang discusses the role of communication in analytics, lessons from working across industries, and the growing influence of AI on business decision-making.
Everyone knows what ads cost. They rarely know what they do. Premjeet Sodhi, Global Analytics Lead at WPP Media, writes why advertising must move beyond media metrics to business outcomes ...
Defence Minister Richard Marles has warned of a new frontline of global conflict, as he announces a new AUKUS move to counter ...
Despite the odds, the nonprofit Tokyo Investigative Newsroom has, over the past decade, published numerous longform exposés ...
In each installment of SaaSpocalypse Watch, we put one industry voice in the watchtower to offer a frontline view of how ...
New global research from independent software company DoubleVerify has revealed YouTube is the platform seeing the strongest ...
Engineered to reduce agency labor spend by 40% or more by connecting predictive scheduling, retention ROI into a single ...
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