CLEVELAND, Ohio — Before the Jumpman. Before Air Jordan. Before a brand that generates billions annually and dresses generations of kids who never saw MJ play a single professional minute, Michael ...

'I went with Nike and they centered everything around myself,' Jordan said. If not for the fact that sneaker brand Adidas couldn’t match a much better offer from upstart Nike, NBA Hall of Famer ...

Michael Jordan is currently a global marketing powerhouse and has changed the face of basketball footwear as the face of Nike. But his heart was initially set on a different brand. Not Nike, but ...

Running a marketing campaign is not as easy as it used to be, especially in sports. But Adidas has nailed it with Anthony Edwards’ sneaker campaigns, matching his swagger with bold, cinematic choices.

The biggest news coming out of the Las Vegas Grand Prix was the McLaren race team’s stunning disqualification, blasting the Driver’s Championship picture wide open with just two races left in the ...