Live World Cup inventory commands a premium for good reason. It delivers scale, emotion, and cultural visibility. But cultural relevance does not automatically equal performance. As CPMs climb and ...
AI is not a trend. The underlying shift is real, permanent, and consequential. But brands that are racing to distribute themselves inside ChatGPT, Perplexity, and Gemini? That part rhymes with every ...
At BroadcastAsia 2026 in Singapore, Viaccess–Orca (VO), a global leader in OTT/TV platforms, content protection, and data–driven solutions, will showcase solutions designed to support this trend, with ...
Before we measure what an ad achieved, shouldn't we first be able to confirm what the ad actually ran against?
Streaming Media has been tracking the trend of vertical microdramas (aka vertical dramas), as multiple companies gain traction in the space. The subject of this Q&A, Chera TV, is hoping its unique ...
Strategic three-year partnership marks delivery phase of BFBS’ next-generation media vision ...
There are now more actors attempting to steal content than there are protecting it, shifting the balance of power. Content ...
Spanglish Movies in partnership with FAST Channels TV, announced today the development and upcoming launch of two new political FAST channels for U.S. Hispanic audiences ahead of the 2026 elections: ...
Bitmovin announced that MUBI has chosen Bitmovin as its cloud VOD encoding partner, replacing MUBI's legacy on-premises encoding setup to improve scalability and turnaround time for its growing ...
Advertisers now work with a wide mix of signals, including contextual cues, viewing behaviour, and various forms of audience modelling layered across different systems. While this should, in theory, ...
OK, I'll say it. As far as I know, this is the first time any study has compared the quality and performance of codecs representing Essential Video Coding (EVC), Versatile Video Coding (VVC), and Low ...
I’ve waited five years to write this article—a review about love, video cameras, working through issues, and negotiating tradeoffs. I waited to write this article until I found love again. The object ...
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