The estimated 13.8% growth in India’s OTT audience universe vis-à-vis 2023 is entirely driven by AVOD audience. Media consulting firm Ormax Media has released the latest edition of India’s largest ...

Sales acceleration in 2026 is less about aggressive outreach and more about being discoverable, trusted and relevant long ...

Launched with STRT91 on World Art Day 2026, the initiative highlights artists beyond traditional galleries and mainstream art ...

Apuarv will expand on this mandate to lead Razorpay’s marketing and SME business growth strategy across India and Southeast ...

The ad showed veteran Telugu comedian performing a pooja for a soap product, drawing criticism over its devotional references ...

During her tuner at Netflix, Rao worked on campaigns for titles including Stranger Things, Money Heist, Heeramandi and Khakee ...

The brand also launched a campaign that links jewellery with family traditions and milestone moments while appealing to ...

Prior to this, Thottan spent over four years at Nykaa, where he most recently served as brand manager for Nykaa Wanderlust ...

The biggest shift in sports marketing isn’t who advertises during the match—it’s which brands become part of the conversation ...

From celebrity collaborations and rap-led campaigns to weekly trend drops, the retailer is recalibrating itself for a younger ...

Myntra is expanding social commerce beyond its app, betting that creators can influence purchases far more effectively than ...

Akshat Chaudhry, is a dynamic business leader who brings over two decades of business and marketing expertise to his role as ...