Welcome to the latest installment of our Innovation Series, a behind-the-scenes look at how the YouTube features find their way to your screen, as told by the people who create them. Music is the ...

Recommendations drive a significant amount of the overall viewership on YouTube, even more than channel subscriptions or search. As my family shows, there’s an audience for almost every video, and the ...

From BLACKPINK and Tiny Desk, to James Charles, Supercell, and Cirque du Soleil, we’ve seen creators, artists, and publishers across the globe use Premieres to bring us together in new ways. Not only ...

Editor's note by Neal Mohan, Chief Product Officer: For creators, building a business isn’t a one-size-fit-all approach. Some may gravitate towards tools like channel memberships while others may ...

Everyday people come to YouTube looking for learning content like physics tutorials, how-to draw a tiger, product reviews on the latest tech products, and more. And today we’re introducing new ways to ...

A rundown on Super Thanks and all the other ways fans can show support to their favorite creators! Everyday, YouTube creators help me learn or achieve something new - from baking sourdough during the ...

For many creators, YouTube isn’t just a place to upload and comment on videos, it’s a community and home base. That’s why today we’re introducing handles, a new way for people to easily find and ...

This year, you’ll see an even more personalized gameday experience for each and every fan. From fantasy to multiview, our sports fans are the reason we keep striving to make YouTube better, and we’re ...

So far this year, views of videos with "mukbang" in the title have received more than 30B views. The ongoing evolution of mukbangs speaks to the needs the videos meet for viewers: In addition to ...

Explore the latest company news, creator and artist profiles, culture and trends analyses, and behind-the-scenes insights on the YouTube Official Blog.

より手頃な月額 780 円（税込み）で様々な YouTube 動画を広告なしで楽しめる新しいプラン、YouTube Premium Lite の 試験的提供 を日本で本日より順次開始します。今後数週間以内に利用可能になる予定です。本プランは、YouTube Music と YouTube Premium の登録者数が全世界で 1 億 2,500 万人を突破したことを ...

Today at Made On YouTube Lyor Cohen, YouTube’s Global Head of Music announced new tools to bring music artists even closer to their passionate fan bases. “Today you’ve heard how we’re building tools ...