Whether you are an expert in sewing or a newbie, there is one common thing that you dread and that is threading the needle. This process can often take up your time a little more than needed and can ...

Usha Sewing Machine has called for a creative review. The multi-agency pitch will happen in Delhi. The incumbent agency for Usha’s sewing machine category is Ogilvy & Mather. Sources close to ...

How has sewing machines as a category evolved in India? What are the big trends that you see today, and what are the challenges before the industry? The sewing machine industry in India has witnessed ...

Usha International has unveiled a sewing machine for children – My Fab Barbie – in association with Mattel Inc. The sewing machine comes in a combination of pink and white colours and is laced with ...

After empowering almost 3 lakh women, the initiative has now expanded into a fashion label. Usha Silai Schools not only train women to stitch, tailor and repair machines, but also provide them a ...

Consumer durables major Usha International is now seeing a rise in interest among youngsters to buy sewing machines. This includes children as young as the 8-14 years age group. The company has also ...