Finding a way to climb up in PageRank without spending a ton of money is good for any small business. While URL shorteners have been around for many years, marketing experts say the manner in which ...

URL shorteners are great for packaging links that you want to share on blogs, social networks and messaging services. Unfortunately, they can pose grave security risks, as two researchers discovered ...

Converting a long URL name into a short one. Also called "URL redirecting," there are free URL shortening services on the Web that take a long URL and convert it to a short one for publication on a ...

That’s the basic philosophy of an increasingly popular type of web service known as the URL shortener. These tools have a simple job: They will take a long, hard-to-type web address and transform it ...

Since Twitter limits messages to 140 characters, users have quickly come to depend on “URL shorteners.” These free services take the long URLs for links that we find on the Web and shrink them to a ...

A worthwhile question that web developers are asking lately: what exactly can you do with URL shorteners, beyond just shortening URLs? Past innovations focused on statistical tracking (cli.gs) and ...

Everybody spies on everybody on the internet, right? News organizations monitor users’ behavior on their sites to find out which articles do well and where visitors come from. Marketers and social ...

Google announced a new URL shortening service Goo.gl. It doesn’t replace Bit.ly and others because it only works right now with the Google Toolbar (and Feedburner) and you can’t directly access it as ...

It must have been World URL Shortener Day yesterday. First came the news that Facebook has been testing a URL shortener, fb.me. Then Google announced the arrival of Goo.gl. And though it wasn't as ...

The argument started with a blog posting by Joshua Schachter, creator of social bookmarking site Delicious. Schachter described URL shorteners as being generally bad for most of the online “ecosystem, ...

Web redirection through universal resource locator (URL) shorteners is adding extra seconds to page load time and only a few have optimized their domain name servers (DNS) for international users, ...