It used to be that the easiest way to tell a show car or a trailer queen from an actual runner was to look at the headers. Nice clean paint or flawless chrome meant that the engine had run a total of ...

Facebook is taking the wraps off its header bidding solution, but it’s relying on partners to build the technology. On Wednesday, Facebook officially tossed its hat into the header bidding ring after ...

A new IAB Tech Lab standard will help publishers and platforms make their header bidding container setups as efficient as possible. The lab will accept public comment on the standard through July 28.

It looks as though Facebook's latest attempt to challenge Google in the online display ad market will be to get on board with the newest trend in ad tech — header bidding — according to The ...