Now more than ever, businesses must focus on collecting zero- and first-party data, to help organizations provide more personalized customer experiences. Now more than ever, businesses must focus on ...

Data is the foundation of modern business strategy and the fuel for AI applications. It drives decision-making, optimizes operations, and creates personalized customer experiences, enabling businesses ...

Innovative technologies of the Fourth Industrial Revolution (4IR) are transforming and modernizing the way data is generated, collected, and analyzed across different industries and fields of study. 1 ...

The world runs on data, and businesses increasingly rely on it. However, traditional data sourcing methods often present challenges related to diversity, transparency, privacy, and cost. This article ...