One of the challenges that faces a growing business is expanding product offerings by producing new product lines, expanding existing lines or selling products in new markets. Product expansion ...
Not long ago, few B2B companies had a marketing operations function. Today, this function is becoming an important facet of the marketing organization. The marketing operations function enables the ...
Most small-business managers have a fairly clear idea of the company strategy and mission. Whether your staff has the same understanding, and whether business operations are set to maximize strategic ...