Often we confront risks: opportunities where we have some probability of gaining or losing something and have to decide whether or not to accept the opportunity. The simplest risks are financial. For ...

Spoiler Alert: This post discusses events in Season 10 Episode 4. Editor’s Note: The opinions expressed in this blog post are solely those of the author. Well, I just want to say up front that the end ...

Loss aversion is a psychological phenomenon that refers to the tendency of people to strongly prefer avoiding losses rather than acquiring equivalent gains. In other words, the pain of losing ...