Gucci, Tom Brady and Times Square
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Times Square may have its vocal detractors, but it’s hard to deny that it’s the living, breathing, Naked Cowboying center of New York City. No wonder Demna, ever unafraid to explode a cliché, chose Manhattan’s always-on nucleus as the unlikely setting for his cruise show tonight.
Gucci creative director Demna unveiled his first Cruise collection for the brand in a show staged between Broadway and Seventh Avenue, with the action simulcast on the surrounding digital billboards, as reported by Reuters. The lineup leaned into glossy tailoring and everyday pieces that Demna positioned as Gucci’s new foundation wardrobe.
Gucci took over Times Square in New York City for a cruise 2027 fashion show, attended by Kim Kardashian, Mariah Carey, Lindsay Lohan, Tom Brady & More.
The Cruise 2027 collection was filled with supermodels, It girls, big screens, and a seven-time Super Bowl winner
Dubbed the "Constellation Ball," this glittering sphere's unveiling comes along with the opening of limited-time ticketed experiences that grant the public early access to One Times Square (ahead of its grand re-opening later in the new year). These ...
The designer brought “Gucci Life”—and an iconic group of characters wearing his latest collection—to New York City.
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