The best original content doesn't begin with a creative spark, but instead with a deeper analysis of its target audience ...

The the traditional model for media companies is changing and at the centre of that shift is the Gen Z and millennial female ...

The pop phenomenon Taylor Swift and a competition for a limited edition Heinz sauce: the connection between the two is not immediately obvious. But Heinz is cleverly capitalising on an opportunity to ...

Meat & Livestock Australia (MLA) is back with its annual summer lamb campaign, depicting lamb as the antidote to growing cultural divides between generations. Former AFL player Sam Kekovich returns as ...

Marketers are working off the wrong assumption that the role of a ‘copywriter’ is just about execution, overlooking the ...

Video podcasts are a gateway to younger audiences, which is highly relevant for brands thinking about how to communicate with ...

Marketing stunts are often elaborate and attention grabbing – and Nike’s latest campaign, which featured a basketball match held atop a purpose-built floating court on Lake Bled to celebrate the ...

Marketers, it’s SAP Emarsys chief revenue officer Thomas Harris’ last piece in his highly popular exclusive three-part series for Marketing Mag, offering an in-depth exploration of AI’s impact on the ...

Content Marketing - The latest updates on marketing & advertising ...

Marketing will keep you updated with all of the movements within the industry in August 2024. This article will continually update throughout the month. TAG appoints Ben Desailly as martech and data ...

Work Art Life by Studio Pip and Co. The first SBS symbol to hit the screen was a gradient blue and white globe surrounded by a blue and white ring. It was used across all of SBS’s stations and ...

Coca Cola’s much-awarded ‘Share a Coke’ campaign has reversed a decade-long decline in Coke sales in the US, The Wall Street Journal is reporting. The company’s US sales have risen 2.5% since it ...