Kraft Heinz is capitalizing on the 250th anniversary of the U.S. with its largest portfolio campaign to date, according to a press release shared with Marketing Dive. “The United Tastes of America” is ...

The media company will roll out live contextual ads, a tool that retargets viewers of live events and its insights hub, in Q4 ...

The effort uses what Cha Spruce, executive creative director of earned media for North America at Ogilvy, calls a “little ...

At an ads showcase this week, driving intent and consumer action, including via the new TikTok Go travel offering, were in ...

The effort includes ad spots, influencer partnerships, consumer promotions and the limited-edition Miller Time MVP Matchball.

The L'Oréal brand is using social chatter to tease a new campaign featuring TJ Palma, who misinterprets instructions around ...

There is little question about the importance of social media to the marketing playbook. Not only does it allow brands to ...

While 70% of CMOs say AI is a key focus for 2026, only 30% feel they have the infrastructure to achieve their goals.

At its upfront presentation, the streamer unveiled new tools, capabilities and partnerships that span planning, buying and ...

A recent whiff around the Boston Marathon is indicative of the brand’s struggles to pull off aspirational messaging it once ...

Foot Locker on Tuesday unveiled a year-round basketball brand platform titled “Hoops Lives Here,” per details shared with Marketing Dive. The retailer wants to reinforce its standing in basketball and ...