The brand first partnered with the multihyphenate last summer for its "Tana Sutra" campaign.

The campaign starring Earle will be highlighted across media channels, including a partnership with Sports Illustrated Swimsuit.

Our 2026 cover star’s new campaign with the sunscreen brand makes SPF application more fun than ever.

Alix Earle is going all out to enjoy her time at the beach by keeping her ‘hands busy” for Hawaiian Tropic. The influencer ...

The sun care brand has teamed up with influencer Earle once again for a summer sun campaign centred around Hawaiian Tropic’s head-to-toe sun care solutions and proper application ...

Alix Earle shares her summer beauty essentials — plus, an exclusive first look at her new Hawaiian Tropic campaign.

Add Yahoo as a preferred source to see more of our stories on Google. Hawaiian Tropic, the sunscreen brand owned by Edgewell Personal Care, teamed with social media star Alix Earle for what it bills ...

“This campaign combines everything I love, dance, confidence, and not taking yourself too seriously,” says Earle. “Hawaiian ...

The brand's new Tana Sutra guide marks the return of Hot Girl Summer, one playfully provocative position at a time. SHELTON, Conn., May 15, 2025 /PRNewswire/ -- Hawaiian Tropic, renowned for its ...

LOS ANGELES, April 16, 2026 /PRNewswire/ -- With summer around the corner, two iconic brands have come together once again to capture the feeling of the season. Pacsun, the purpose-driven specialty ...