Single Gen Z women are outpacing the men of their generation when it comes to buying a home. They accounted for 35% of all ...

The savvy home buying decisions single Gen Z women are making as they outpace men in homeownership - No other generation had ...

Despite rising housing costs, Generation Z is saving more and relying less on financial help from family, a new study on ...

AI anxiety is growing and, in some cases, it's boiling over into public backlash.

A little less than two years ago, Gen Z underwent a rebrand. Donald Trump had just been reelected. Exit polls suggested that ...

While 93 percent of Gen Z respondents said using AI has benefited them, 40 percent said they feel they can’t function without ...

Gen Z is facing a multitude of challenges at the moment. They’re dealing with a cost-of-living crisis, wealth disparities, ...

Streaming is responsible 82% of music revenue in the United States, but Gen Z wants its music in physical form.

Single Gen Z women are leading homeownership trends, surpassing their male counterparts despite an overall decline in first-time buyers, according to a new NAR survey.

With Gen X and boomers now beauty’s biggest spenders, Gen Z’s power play is changing behaviour. This group is demanding ...

Gen Z shoppers made 62% of general merchandise purchases in physical stores last year, outpacing older consumers ...

Industry experts say internet-savvy Gen Z consumers are reshaping pharmaceutical demand through greater focus on fitness, ...