The measurement giant and box office data provider says it's undergoing cuts "as part of its broader efforts to improve cost efficiency." By Erik Hayden Executive Editor, Business Amid concerns about ...

The Malaysian Digital Association (MDA) has announced the reappointment of Comscore as its official Audience Measurement (Currency) Partner and Similarweb as its Market Insights Partner. The move ...

The Malaysian Digital Association (MDA), the country's representative body for online publishers, ad agencies and digital service providers, has reappointed Comscore as its official Audience ...

The tool will aggregate viewing data across apps and channels from more than 30 million activated VIDAA-powered smart TVs, ...

RESTON, Va., July 10, 2025 (GLOBE NEWSWIRE) -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that the U.S. Joint ...

RESTON, Va., May 29, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behavior, today announced the addition of consumer AI tool usage data to its ...

More contextual audiences are coming to CTV. On Monday, FreeWheel announced the integration of Proximic by Comscore’s contextual audience data directly into its ad management platform. The integration ...

RESTON, Va.—As media companies explore alternative measurement systems for audiences and ads, Comscore has announced that it has been granted accreditation by the Media Rating Council (MRC) for the ...

RESTON, Va.—Comscore has announced that it has acquired Shareablee, a major marketing analytics and measurement company in the social media space. Financial terms of the deal were not disclosed. The ...

Comscore has let it be known that it will seek Media Rating Council audits for its national and local television measurement offerings sooner than originally planned. At Comscore’s request, the target ...

While online traffic measurement firm comScore moves ahead on its $732 million deal to acquire Rentrak, it’s selling another part of its business as it continues to streamline: today comScore ...

Forbes contributors publish independent expert analyses and insights. I cover the collision of advertising and the Internet. Mind the caveats: Facebook is a comScore client and even arranged my phone ...