In the ongoing fight for content and talent, YouTube is pitching itself as the connector between the creators and advertisers ...

Add Yahoo as a preferred source to see more of our stories on Google. What do children’s entertainer Ms. Rachel, prank collective The Sidemen and dating show Pop The Balloon have in common? They are ...

Creator entertainment is drawing closer to traditional TV — and a new report makes the case for advertisers to shift their spending. A report from Spotter, shared exclusively with Business Insider, ...

The BBC has confirmed plans to produce original YouTube shows for the first time under a watershed agreement with the Google-owned platform. First reported last week, the BBC has earmarked pots of ...

A Spotter report says creators are starting to make TV-like shows at a scale similar to legacy TV. The Amazon-backed startup estimated the size of the "creator TV" market. Spotter, like YouTube, has ...