Ad-supported Xbox Cloud Gaming could be coming soon. As The Verge’s Tom Warren posted on X just before the weekend, some Xbox users started seeing notifications on the Xbox app that said: “1-hour of ...

Xbox really wants you to think nearly anything can be an Xbox. On Thursday, Microsoft and Xbox formally introduced the world to its new ad campaign. The “This is an Xbox” campaign featured images of ...

Microsoft has been increasingly shoving ads down the throats of Xbox Series X and Xbox Series S owners. Recent home screen redesigns have added more ads for featured games and Xbox Game Pass than ever ...

Two new Xbox controllers have leaked, underlining Microsoft's new expansion into cloud games and content, including ...

The lettering 'Cloud Gaming' is seen at the Xbox booth during the media day at the Gamescom video games trade fair - INA FASSBENDER/AFP via Getty Images Xbox appears to be laying the groundwork for ...

TL;DR: Microsoft is testing a free, ad-supported version of Xbox Cloud Gaming, allowing users to stream select games without a subscription. This move aims to expand access while generating revenue ...

If you were to pick a winner in the gaming week in terms of the various presentations that happened and the games that were revealed within them, you’d be hard-pressed not to pick Microsoft. Not only ...

Learn about the latest Xbox updates for 2026, featuring free online multiplayer, new Game Pass pricing, and a hybrid ...

Streaming with ads has grown popular in the industry now, but one of the earliest experiences of this will come from Microsoft, with the company planning to offer this via the Xbox Cloud Gaming ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thinking Outside The Xbox Microsoft is evaluating vendors to help launch an in-game Xbox ad network for free-to-play ...