In the modern world, pulling off a good April Fools’ joke is harder than ever. It’s a bit like the Slam Dunk contest. All the good ones have been done before and really the only reason you’re watching ...

Welcome to April Fools’ Day, a day during which many people on social media giddily post the wildest and zaniest content imaginable in the name of a good ol’ fashioned prank. (In this era of ...

Welcome to the worst day on the internet! As Chaim Gartenberg pointed out years ago, brands and a holiday dedicated to hoaxes are rarely a winning combo. If you’re a company with any kind of social ...

Note: An earlier version of this story first published in April 2024. This version has been updated for 2026. April Fool's Day jokes are fun up until the person telling them becomes the punchline.