Eminem, JAY-Z, and Twista have all earned Guinness World Records for lyrical speed, album sales, and endurance. Cardi B and Jeezy used technology and orchestration to create record-setting moments in ...

Hip-hop was no longer just music. It was a movement, dictating trends and reshaping industries in ways no one could have predicted. Fast forward to today, and hip-hop is officially the world’s most ...

There’s a raw energy in the air—a palpable, jittery anticipation as the old guard of hip-hop production gets tossed aside by the relentless force of technological innovation and cultural upheaval.

Shaquille O'Neal helped pave the way for NBA stars to find success in hip-hop. Damian Lillard followed suit with his lyrical talents. Illustration: Kelsea Petersen / The Athletic; Photos: Gabe ...