When brands over-rely on discounts or perks, they can train customers to see the incentive—rather than the product, service ...

Grocery loyalty programs are evolving fast in 2026, and some now offer real savings through fuel discounts, free delivery, ...

Rapid Garden POS reports that loyalty programs boost sales at garden centers, driving 57% of revenue in participating stores ...

United and JetBlue will extend loyalty benefits across both of their frequent flier programs as part of their Blue Sky ...

Here's a look at 15 popular retailer rewards programs that you may want to consider joining, with details on the benefits and ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

W this week released The Loyalty Premium 2026, a research report documenting the strategic return of loyalty as the dominant ...

Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...

More Americans care about loyalty reward programs, and PNC Bank seems to have noticed. EY’s 2025 Loyalty Market Study reported that 41% of 1,606 respondents stayed loyal to a brand because of its ...

Instantaneous response times are just one of the three capabilities loyalty programs must deliver to remain part of AI-driven ...

Starbucks made some major changes to its long-standing loyalty program last month.