The obvious difference between business-to-business and consumer websites is the immediacy of conversion. B2B sales cycles are usually much longer, and often incorporate live salespeople and multiple ...

Jerry Cao is a content strategist at UXPin — a wireframing and prototyping app with built-in usability testing — where he develops in-app and online content for the wireframing and prototyping ...

Usability testing is an invaluable research method that involves observing representative users interacting with your product to assess how easy or difficult it is to use. The key benefits of this ...

It doesn’t matter what you call it. Here's the bottom line: you need to test software with its future users. One of the topics that create much confusion in the software world is the difference ...

Jerry Cao is a UX content strategist at the wireframing and prototyping app UXPin. For advice on how to conduct 30+ different types of usability tests, check out The Guide to Usability Testing.

Testing with Google’s mobile-friendly and page-speed tests is a good discipline, but if you really want competitive edge on the mobile web this is just the starting point. Google has done an excellent ...

Your business has a purpose – whether it’s selling pizzas, beard wax, or copywriting services. The function of your website is to guide and persuade your potential buyers and users toward that purpose ...

Chances are we’ve all encountered websites that may be informational but wouldn't be described as easy to navigate or even pleasing to journey through. Built with the business in mind, the site is ...

Ask an application or full-stack developer about the types of testing they perform on their applications, and they are likely to report on unit testing, API testing, and hopefully SAST (static ...