Virtual events have been around for a number of years, but only relatively recently have companies really started to realise their true potential. By Lilah Walker, international director of events, ...

The event marketing landscape is continuously evolving, driven by technological advancements and changing consumer demands. 2024 promises to be a big year for event marketers, full of potential to ...

Rachel Stephan is one part creative, one part entrepreneur, a four-time mom (Sensov event marketing, Charlie, award-winning #eventtech Snöball word-of-mouth marketing platform, and Grayson) and an ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As a data-driven marketer, I always look forward to that special time when one year comes to ...

B2B event marketing has evolved beyond single, isolated touchpoints. Today's audiences expect ongoing engagement, flexibility, and personalization; and, as a result, traditional event formats are less ...

In the modern digital age, webinars and virtual events have emerged as indispensable tools for marketers aiming to engage audiences, generate leads, and drive conversions. From captivating content ...

Rachel Stephan is one part creative, one part entrepreneur, a four-time mom (Sensov event marketing, Charlie, award-winning #eventtech Snöball word-of-mouth marketing platform, and Grayson) and an ...

A live virtual showdown where five teams will demo their agentic AI projects and you get to vote for the winner. Be the Judge at Google Cloud’s Virtual AI Arena: The Impact Challenge. From hundreds of ...