Google has upped the ante in display ad measurement with products in two categories that appear to be gaining traction with large brand advertisers. The new technologies enable campaign reporting ...

Question from a buyer: With viewable impression standards coming as a soon-to-be reality, why would premium sites even have “run of site,” as the ROS impressions go into the exchanges for real-time ...

Integral Ad Science, a global leader in digital media quality, today (May 18th, 2023) announced it has received the industry’s first accreditation for connected TV (CTV) video viewable impressions ...

Download Digiday’s complete WTF Programmatic guide, including 11 explainers detailing the ins and outs of programmatic advertising. Viewability has the potential to change the way online advertising ...

NEW YORK, May 18, 2023 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced it has received the industry's first accreditation for Connected TV ...