VFX represent one of the most important cinematic tools in the repertoire. And, in many ways, it's only just getting started. There's an irony at the core of VFX, which is that the best examples of ...

Beeble’s new SwitchX uses generative video to change the lighting, background, props, costumes, and on-screen world of a video, while keeping the subject consistent, recognizable, and intact.

Brand New Day reveals that Sony Pictures has been busy refining and improving the visuals since the first teaser was released ...

In 2026, AI has evolved from a passive assistant to an active creative collaborator, transforming workflows across design, VFX, and visual communication. From AI-driven asset generation to real-time, ...