User experience research provides a wealth of insights into the minds of customers. It’s a little like getting the answers to a test before it starts. If done correctly, you already know what users ...

In 2024, healthcare organizations experienced multiple expensive cyberattacks, costing an average of nearly $10 million. 1 And with the expansion of ransomware and extortion exploits, healthcare will ...

Understanding how users interact with your website is essential for its success. Through the strategic use of surveys, you can gain insights into what visitors are thinking and feeling about your site ...

Ever wondered why some businesses triumph in the ever-changing landscape while others struggle to connect with their customers? RE Partners, a business technology consulting firm, introduces a fresh ...

People use software. It’s probably why they get called users. But whichever apps and functions and services we might have engaged with or been exposed to inside any given day, we rarely sit back and ...

While the third-party cookie may be on the verge of collapse, companies that operate online cannot afford to return to the dark ages. Without detailed knowledge of your customers, you will struggle to ...

Google Analytics 4, or GA4, is a fantastic tool for user-behavior analysis. It can provide all the data you need for tracking user interactions. But as you gather insights and make improvements to ...

Vitalik Buterin argues that security is about closing the gap between user intent and system behavior through overlapping ...

User behavior study into how people use ChatGPT to find local services contradicts many common assumptions about AI ...

That’s what Facebook is about, if you haven’t heard. “My top priority has always been our social mission of connecting people,” CEO Mark Zuckerberg said in testimony before Congress in April, after ...