According to TikTok, minimal makeup looks are taking a backseat in 2025 in favor of ‘unrecognizable makeup.’ I loved ‘unapproachable makeup,’ so when I heard about a similar style popping up on my FYP ...

Makeup is no longer just about enhancing your features—it’s about completely reinventing them. The trending, ‘unrecognizable makeup,’ pushes beauty boundaries with jaw-dropping transformations. Unlike ...

This everyday invisible SPF 30 primer will not only give skin a healthy glow, it will help prevent sun spots, reduce the appearance of dark spots, and make skin look bouncy and youthful thanks to ...

She’s an “Los Angeles 10” but a “Chicago 7.” A “New York 9” but a "Miami 5." That might be meaningless at first glance, but these taglines are part of a growing “unrecognizable makeup” trend on TikTok ...

Some wear makeup to naturally enhance their features and appear as if they hardly have anything on. Others prefer to dream up a full beat that entirely transforms their look (and mood). The latest ...