Hot: Server-side conversion APIs that send marketing data directly to ad platforms. Not: Traditional browser-based tracking methods like cookies, pixels and scripts. Thanks to privacy regulations and ...
An update to GA4 brings greater flexibility in conversion counting, allowing you to choose between two different methods. GA4 introduces a "once per session" conversion counting method, similar to ...
Every successful PPC campaign has one common element: solid conversion tracking. Conversion tracking feeds into reporting, the bidding algorithm, and transparency. No conversion tracking? You’re ...
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