While the world’s hi-tech policy attention (including mine) has been focused on generative artificial intelligence (AI), the closely related technology of advanced virtual reality — I’ll call it Total ...

Immersive virtual reality—digital technology that allows a person to experience being physically present in a non-physical world—seems to ease the pain and distress felt by patients with cancer, ...

Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

It’s been roughly a year since Mark Zuckerberg laid out his ambitious plans to found a futuristic new world existing purely in a digital space. Acknowledging this new construct did not yet “fully ...

Extended reality is bringing immersive, personalized workout experiences to the fitness industry. Leaders at four fitness brands told BI their extended-reality services helped them reach new users.

As digital tools continue to improve, the challenge will be to keep virtual projects as thoughtfully curated as the best ...