Marketing channels are how businesses reach customers. There are three types of marketing channels: communication, distribution and service channels. Communication channels deliver marketing messages ...

The first step toward understanding what a direct channel of distribution offers - also known as a direct marketing channel - is to understand what a channel of distribution is. Simply, a distribution ...

Goods produced in factories and/or commodities produced in agriculture must reach consumers. The systems by means of which goods reach the consumer are known as distribution channels. These are ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. We are living in an age of convenience — a time where ...

For any business, the ultimate goal is to increase sales and turn a profit but not all companies take the right approach. Instead, some businesses focus on getting more customers into their stores ...

Prominent manufacturers of test equipment, who have historically sold directly to their customers, have begun exploring new sales channels and are now offering a wider variety of products through ...