The predictive model that quantifies and puts a price on marketing and public‑relations actions is transforming the sector ...

Forbes contributors publish independent expert analyses and insights. Writes about the future of finance and technology, follow for more. Brian Moynihan, CEO of Bank of America, is spending $4 billion ...

Lived experience functions as a form of data. Every woman has experienced bias and, as a result, becomes more attuned when it bleeds into systems. When women lead AI initiatives, questions about who ...

T. Christian Miller, a reporter at ProPublica, explains how EviCore’s tool is manipulated to increase denials and cut costs. Some of the biggest health insurers in the country are turning to an ...

If Nielsen stats are to be believed, we collectively spend more time in front of YouTube than any other streaming service—including Disney+ and Netflix. That's a lot of watch hours, especially for an ...

Amsterdam’s struggles with its welfare fraud algorithm show us the stakes of deploying AI in situations that directly affect human lives. What Amsterdam’s welfare fraud algorithm taught me about fair ...

The White House has answered what had been one of the major outstanding questions regarding its pending deal to transfer TikTok’s US operations to a majority American ownership group: Under the ...

Ben Khalesi writes about where artificial intelligence, consumer tech, and everyday technology intersect for Android Police. With a background in AI and Data Science, he’s great at turning geek speak ...