The field of stylistics and textual analysis is an interdisciplinary endeavour that unites literary studies, linguistics and computational methods to elucidate how language constructs meaning.
The volumes of text data generated in the marketplace can be valuable in generating marketing insights using the newest text analysis methods and technologies. Researchers from University of ...
Journal of Organizational Behavior, Vol. 18, Special Issue: Computers Can Read as Well as Count: Computer-Aided Text Analysis in Organizational Research (1997), pp. 583-622 (40 pages) ...
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