Google is beta testing a solution within DoubleClick for Publishers (DFP) that will allow publishers to bring in high-value impressions before reserved inventory in their ad server. Jonathan Bellack, ...
Rubicon Project is beta testing header bidding for mobile apps with its FastLane product. In early test results with 20 publishers, FastLane is producing CPM increases of up to 300%, according to ...
Ric Rodriguez has spotted Google testing a blue colored header for the mobile search results. We have seen Google testing various colored search buttons in the header area of the Google Search bar but ...
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