Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Santiago Guzman is co-founder, chief executive officer, and head of research at Boston-based financial and technology firm Cap8. An essential component of market evolution comes from technological ...

As technology rapidly advances, patent valuation is evolving beyond traditional financial metrics to more dynamic approaches. This shift is driven by innovations that are reshaping industries and the ...

Responsible tech investments boost brand reputation and customer loyalty. Automation must balance efficiency with job preservation and workforce training. AI’s high energy consumption raises serious ...