When you ask a VC what they look for in investments, you’re likely to get a response that involves going after a large “TAM,” or “total addressable market.” TAM is defined as “the existing revenue ...

TAM is a revenue potential estimate if a company captured 100% market share. The U.S. market for a product targeting green-eyed people could reach $33.6M (SAM). Nvidia aims to maintain a significant ...

Founder and Partner at lool ventures, Israel's seed fund. We take pride in identifying Israel’s best founders early and ahead of the curve. It’s a tale as old as the first cap table. A startup founder ...

Understanding and presenting the size of the market you’re targeting is critical to securing funding for your business. Angel investors and VCs alike want to see a breakthrough product or service that ...

Marketers are lost without TAM: Total addressable market is a road map that demarks the makeup and size of the market being addressed; without it, the marketer knows neither whom they are addressing ...